Impact Report 2024
This report illustrates the ways in which Cheltenham Festivals has made progress towards its vision: the talent we have given voice to; the audiences and participants we have reached; the communities we have connected; and the contribution we have made.
We take a look back at January-December 2023, highlighting the impact made by the combined effort of our brilliant staff team and volunteers, and we signpost our future plans.
We acknowledge the continued support given to us by a host of individuals, organisations and partners who make possible the social and economic impact of the charity.
We hope you find lots of interest and if you would like any more information, please do not hesitate to get in touch.
Talent
1350+
Number of artists and speakers engaged in our programmes
25%
Artists and speakers representative of the global majority
50%+
Artists and speakers identifying as female or non-binary
113
Emerging local artists performed on Festival stages
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Community/Learning and Participation
476
Schools engaged in our year-round outreach in 2023
180
Days of activity through year-round outreach
32,228
Children and young people who participated in Festivals and/or outreach programmes
396
Teachers who participated in continuous professional development in one of six outreach programmes
42
Gloucestershire schools serving low-income communities which have participated in Festival or year-round outreach programmes
422
Donated Festival tickets taken up by clients of CCP and Cheltenham Welcomes Refugees
11
Countries ran FameLab or FameLab Academy science communication competitions and training programmes
3,342
Children and adults participated in FameLab or FameLab Academy, communicating an area of STEM research to the public
FameLab gives you a powerful tool to engage the young generation with science, technology, and their impact on culture and the future.
Leonardo Alfonsi, Psiquadro Country Host Organisation for FameLab International – Italy
Sustainability
Accessibility
89.7%
Reduction in Scope 1 and 3 CO2 emissions from the previous year by moving from diesel to HVO fuel at our Festivals
5909
People who participated in Festival events with an environmental focus
25%
Number of free events across all our programming, removing monetary barriers from access to culture
6
New initiatives or provisions introduced across our programmes
Author Penny Parkes, poet and founder of CRIPtic Arts Jamie Hale and Penelope Bachelor author and founder of Keep Festivals Hybrid join Claire Wade, author and founder of Authors with Disabilities and Chronic Illnesses (ADCI) at The Times and Sunday Times Cheltenham Literature Festival to discuss why literature needs to be more accessible and inclusive.
The free event, which took place in The Huddle at the Festival, was BSL interpreted in-person and live streamed to audiences at home.
Quality
67
Net Promoter Score
A Net Promoter Score (or NPS) is a customer loyalty and satisfaction measurement taken from asking customers how likely they are to recommend your product or service to others on a scale of 0-10. The scale goes from -100 to +100, the higher the number the more likely people are to recommend your product/service indicating high levels of quality
14
Industry conferences at which members of the Cheltenham Festivals team have presented
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People
137,028
tickets purchased across our four Festivals
319
volunteers have helped us to produce four annual Festivals
53
people in the Cheltenham Festivals' team including full-time and part-time staff and freelancers
126
organisations which have supported the charity financially
We left the show on a high and I scuttled off back home with warmth in my heart, a sense of purpose and belonging... a fantastic start to getting out and about and confronting my anxiety, I see a new horizon of health and wellbeing
Recipient from Connections Ticket Scheme
